Marketing - The Bold Approach Method

How To Protect Yourself From Coercive Leaders & Groups

I was recently interviewed by Michael Lovitch of Hypnosisnetwork.com after he read my post about James Arthur Ray and persuading people to death. The result was an hour long interview where I describe how to identify coercive groups and leaders, how they persuade and how they build followings of people who will untimately do whatever they are told in most cases. I believe this is one of the best interviews I've ever done. I'll look forward to hearing what you think. Listen Here.

Stories, Symbols and Rituals, an education from a Chief Belief Officer one of the best descriptions since Joseph Campbell

I just watched this video on myth and business from Devdutt Pattanaik from a talk that he did for TED. It is one of the most powerful examples of how myth forms world view and how businesses can use myth and belief to succeed. I believe you'll find it one of the best 20 minutes you've spend online with video in a very long time.

Where are you matching mythologies in your business with your customer?

One of the characters he introduces is the Gymnosophist, most will have not heard of this before so I've included an easy link so that after you watch the video you can learn more.