Great Research For Determining Which Media Consumers Choose

The age old question that marketers and business owners ask is which media should I choose?

The answer is always it depends.

The media you should should not use is the deal of the day. Too many business owners fall into the trap of knowing that they need to do advertising and they buy what they think they can afford as presented by the media salesperson of the day as opposed to doing research ahead of time to know more about their clients or to do one media very well and own that audience. This link will show you some very interesting information on media as chosen by consumers vs. what media buyers thought they would choose. It really shows the vast disparity between what consumers do and what many marketers think they do.

The most important lesson for you is this: Choose the media that you can afford to do regularly and consistently, focus on a strong message with a call to action and do it with enough frequency over a long enough period of time for it to take hold in the consumers brain. Whether overt or implied, there has to be a call to action in every ad that you do. Powerful copy in any media is key to a successful campaign. For a great copywriting newsletter, sign up for Jack Forde's, he does a great job, the newletter is actually written for practicing copywriters, but his style as well as much of the information is invaluable. Here is more information on how copy should work to compel.