Google Adwords are a great way to get a lot of new targeted traffic to your site and in the spirit of free enterprise, Google will sell adwords for as much as you are willing to bid on them.
Here are a couple of basic points you need to understand in order to use Google Adwords effectively.
1. Buying Google Adwords does not increase your organic search ranking in .
2. Being number two or three in the ranking down the right hand side of Google may be better than being number one and is certainly less expensive.
Adwords are calculated by charging the number two ad a penny more than number one, the problem is that people are far too often too willing to pay whatever Google suggests simply because the suggestion was made. You shouldn’t do it, it is only a recommendation. Also, the top people fall off the minute their budget is reached for the day and their ad isn’t shown. So, by paying less, many times a lot less, you end up being number one.
And, the top three and four positions on the right hand side of Google all get a lot of traffic. Spend your time on creating a killer headline and you’ll spend less, spend time on creating a killer landing page when they click your ad and you’ll convert more.
If you want to know how to make Google Adwords work for you give us a ring at 208-323-2653 and we’ll spend a few minutes explaining this complicated process in much greater (and cost saving) detail than this short post. We are also going to do a free call in seminar in the very near future to explain how to make Adwords work, if you are interested, please send us an email today and we will let you know when the schedule is finalized. The only place we will be announcing this seminar is on the blog so if you or someone you know wants to sign up they'll have to do it here.