Marketing - The Bold Approach Method

You are paying too much for Google Adwords

Google Adwords are a great way to get a lot of new targeted traffic to your site and in the spirit of free enterprise, Google will sell adwords for as much as you are willing to bid on them.

Here are a couple of basic points you need to understand in order to use Google Adwords effectively.

1. Buying Google Adwords does not increase your organic search ranking in .
2. Being number two or three in the ranking down the right hand side of Google may be better than being number one and is certainly less expensive.

Adwords are calculated by charging the number two ad a penny more than number one, the problem is that people are far too often too willing to pay whatever Google suggests simply because the suggestion was made. You shouldn’t do it, it is only a recommendation. Also, the top people fall off the minute their budget is reached for the day and their ad isn’t shown. So, by paying less, many times a lot less, you end up being number one.

And, the top three and four positions on the right hand side of Google all get a lot of traffic. Spend your time on creating a killer headline and you’ll spend less, spend time on creating a killer landing page when they click your ad and you’ll convert more.

If you want to know how to make Google Adwords work for you give us a ring at 208-323-2653 and we’ll spend a few minutes explaining this complicated process in much greater (and cost saving) detail than this short post. We are also going to do a free call in seminar in the very near future to explain how to make Adwords work, if you are interested, please send us an email today and we will let you know when the schedule is finalized. The only place we will be announcing this seminar is on the blog so if you or someone you know wants to sign up they'll have to do it here.

A Greeting is Worth $1,000

Could getting the sale be as simple as just asking for it? You bet it can. Let me give you an example. I was recently in need of new cell phone equipment that included 2 phones and a Blackberry. Not huge but not a bad sale either. I had done some research and pretty well knew what I wanted. The Blackberry alone was $500, not to mention two more phones and all the accessories. It should have been an easy sale.

I stopped into a local wireless store that carried everything I wanted. When I walked in the door, two sales people were behind the counter and I was the only other person in the store. I wasn’t greeted or even acknowledged, which I found irritating but proceeded to look at their equipment, thinking one of the sales reps would come over and help me.

10 full minutes went by and I had covered the entire store. Still, I was never even acknowledged. Having been in sales and training sales people for years, I decided they didn’t deserve my business. I refused to beg them to take my money and left. As I walked out the door, they didn’t even look up. There went approximately $1,000 of equipment and three expensive monthly service plans.

Wanting to stick with the same service provider, I went to another one of their stores to see if I would have a different experience. It was different alright, the other store had five salespeople, I was one of two customers in the store, and still I was never greeted. I finally decided to bother one of the reps with a few questions and getting answers was like pulling teeth. I walked out, and they too lost my business. After wasting far too much time trying to buy what I needed, I went to the cell provider’s corporate website, called one of their service reps who was extremely pleasant and helpful, and ordered the whole thing over the phone. Two independent dealers could have earned my business and profited but they chose not to.

If you’re wondering why you lose business take a close look at your customer service at every level. As a sales person, NEVER expect people to beg you to sell to them, it will not happen and you are just not that important. As a business owner or manager, spend some time observing everyone in your organization that interacts with clients and prospects. Make sure your company delivers a better experience than is expected. If you don’t, business will keep walking away from you until there is none left.

The experience I had is all too common and consumers at all levels are growing tired of putting up with it. Now is a great opportunity to set yourself apart. Take advantage of it. subscribe to our newsletter for monthly tips on rapidly growing your business or click here to learn more about selling.

Steve Watts
CEO
Bold Approach, Inc.

A Bold Approach To Solving Customer Complaints

I recently had an experience that could easily have been a very negative one and in fact that did start out very negatively with the company of a man whose work I’ve been familiar with for years. Bob Proctor is the standard to which other personal development speakers and coaches compare themselves to. Which is why I was so stunned by my experience.

After reaching a point of extreme frustration, I wrote a very to the point email to the person who was being unresponsive and challenged them to forward my email directly to the top and shockingly after not responding to five phone calls and several emails, she did.

And you know what? He responded.

When he called back, Bob Proctor did not try and make excuses for the breakdown that left me steaming, in fact quite the opposite, he profusely apologized for the problem and then went on to tell me a little about the person I had been dealing one, it turns out she is a trusted employee and resource that has worked with him for more than a dozen years.

He went even further to correct the problem and openly continue a conversation and rather than be frustrated I remained open too.

The result: I not only got what I needed and have my faith in the company restored, but a whole lot more. In addition to fixing the problem and not making any excuses, we continued the conversation and ultimately ended up opening a conversation that will likely result in more business for both of us.

There are a number of lessons here that all businesses can use. If your marketing doesn’t live up to its promise fix it or stop it. In this case there is no doubt in my mind that the problem has already been corrected and no one else will ever experience my frustration. Second, and this comes from Bob Proctor himself, the only thing worse than an excuse is a good excuse; don’t make excuses, admit your mistakes and oversights and then get to work finding the good in the problem and turn failure into success. Finally, remain flexible in all of your communications, you never know when influencing an upset client may turn into more business. Here is how you can learn the principles of human influence that made this event possible.

I’d like to offer our highest endorsement of Bob Proctor and his life changing products. Take a moment and visit his website or his program website, The Power To Have It All.

It will take a Bold Approach to fix Email marketing work

If you've ever wondered why you have so much trouble getting people, even people who wanted your email to open in and read it, this article will give you some insight for sure.

Think very carefully about what you put in your email, how you word it, how you format it and particularly what you put in the subject line if you hope for it to get through.

We've been telling our clients and readers for several years not to Spam and we want to reinforce that message again. Do not send unsolicited email, the backlash far outweighs the opportunity and the medium as an effective marketing delivery vehicle is dead.

Instead, focus on developing your newsletter and opt in communication lists and provide your clients or prospects with something very valuable that they can use to their benefit.

The example of giving something valuable that Bold Approach uses is the Envisioneering (tm) exercise available to you here.