It will take a Bold Approach to fix Email marketing work

If you've ever wondered why you have so much trouble getting people, even people who wanted your email to open in and read it, this article will give you some insight for sure.

Think very carefully about what you put in your email, how you word it, how you format it and particularly what you put in the subject line if you hope for it to get through.

We've been telling our clients and readers for several years not to Spam and we want to reinforce that message again. Do not send unsolicited email, the backlash far outweighs the opportunity and the medium as an effective marketing delivery vehicle is dead.

Instead, focus on developing your newsletter and opt in communication lists and provide your clients or prospects with something very valuable that they can use to their benefit.

The example of giving something valuable that Bold Approach uses is the Envisioneering (tm) exercise available to you here.