Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of Bold Approach, Inc. in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Bold Approach, Inc. and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).
“Bold Approach has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. Bold Approach, Inc. has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”
In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.