Interland research reports that more 69% of small businesses (revenue under $1M in sales) report that they consider their website to be “critical in driving business.” What are you doing to make your web presence more powerful? Are you taking advantage of all the opportunities to make sure that people who are finding you on the web are converting? Is your site a powerful selling tool? Here are just a few things you can do to leverage the power of your site:
1. Be sure you have powerful informational pieces that support your business (brochures, white papers, studies etc.) that can be downloaded and referred to regularly.
2. Use Google Adwords effectively. Adwords can drive a tremendous amount of business to your site.
3. Develop your blog, even if you don’t have a full blown website, set up a blog. Get your ideas, thoughts and opinions known. Blogs have a lot of credibility because most of them are opinion oriented rather than sales oriented. Be sure and lead with your best information and then encourage the reader to take some next step.