Making Ads Accountable

Miller beer is trying to and you should be too.

But.

Miller beer has a new television commercial out that may have the longest website name known to man. Their website is www.sweetmotheroffrothygoodnessbudlightdrinkersareintouble.com. The site immediately redirects you to votemillerbeer.com, but if you can remember the whole url and type it in, it sure gives them some great feedback as to how many people are intrigued by the spot (assuming they are not already too drunk on Miller or Bud to type at 11:00pm on Friday nights)

The problem is that the url is way too long, (slightly humorous, but too long) and while some people may be able to remember it, most won’t be able to and therefore will never get to the site.

They get my vote for trying to see how well an ad does by sending traffic someplace they can count it, but drinking beer or changing beer shouldn’t be this hard.

What do you do to make tracking your ads tough on your clients? How can you make it easier for them and more effective for yourself? Clients love questions like "How can you make this easier on me" and they reward you with more of their dollars.

Funny is ok, but easy is profitable.