The Customer Comes First

Finally someone in a major media role gets it. Consumers BS detectors are set to high all the time. Blatant product placement with no real attempt at meaningful integration into the program is not just wasted effort, but offensive and potentially damaging to the brand.

Here is another brilliant observation by Scott Donaton from his upcoming book (read a free excerpt here) Madison & Vine about the customer. “Forgetting that the consumer comes first is a surefire model for disaster, one that leads to weak products that are unable to attract an audience, or earn its trust if they do attract it. The public loses out. The media company loses out. The advertiser loses out.”

Relevancy, focus on the customer, deliver on the promise of your advertising and your brand, the corners of the marketing success pyramid.