Creating Great Headlines

Writing powerful headlines no matter what your media is one of the most powerful weapons in your marketing arsenal.

Gary Bencivenga wrote a great article on headlines that I think everyone should read, if you are already a powerful headline writer this is a good refresher, if you need to write better headlines, this is an excellent primer. Gary was rated the top copywriter in America by Boardroom, Inc.

Proof in headlines increases readership tremendously. Read Gary's article to find out how.

For more information on great copywriting, read this.

Comments

[M Marasco]

This was a very helpful post Dave, Thanks.
It left me with some good fundamental thoughts re: headlines.