Chief Marketing Officer (CMO) Magazine lauches offering the promise of bringing new ideas and research to marketing organizations nationwide. It is about time a magazine focused strictly on marketing as it relates to the marketing management function. I believe that this will be an excellent magazine for businesses small and large. Take a gander at the magazine by going to www.cmomagazine.com.
Here is what CMO Founding Editor in Chief Rob O'Regan has to say about the magazine: “Our goal is to deliver new information and ideas to help marketing strategists better manage and integrate a diverse portfolio of marketing disciplines and the intricate relationships that surround them. In a business climate rife with new technology, innovative marketing methods, and intense competition, a resource brimming with best practices, useful tools, and practical advice is a valuable commodity.”
I think the magazine will be especially insightful for smaller businesses to see how marketing works in big business so that they can adapt the most appropriate strategies to their businesses.