A new invention, the WIZMARK is starting to show up in urinals everywhere. The device which looks similar to the big white mint holder actually plays guitar rifts, has flashing lights and an electronic message. It is imprinted with the logo of the company whose message it splashes out.
A recent article in the New York Times (free account required) demonstrated how and where this new marketing tool is being used.
All too often we’ve heard that the minds of the creative people who develop ads are in the gutter, but their messages are now ending up in the toilet.
With the WIZMARK and liquid activated urinal mats, I guess the days of needing a book for the bathroom are almost over. Oh, and WIZMARK promises there is one coming for the toilet too, so the ladies won't feel left out, which is where the real market is, think of all the time WIZMARK will save them in reminding us to put down the seat!