Audio Generator and Ask Database Are Two Great Examples of Tools Available to Small Businesses To Create A Much Better Web Based Customer Experience

For quite some time we’ve been talking about how advertising needs to be focused to the specific individual who most needs or desires the product or service you are selling. To that end, we’ve been diligently researching what tools were available to help us better focus our website on our visitors and their specific needs. Websites focused specifically on the needs of the visitor with content developed by the needs of the viewer are still few and far between. Ours has been no exception . . . until hopefully now.

We’ve wanted to gather more detailed information from our visitors about what THEY wanted to see when they found us and to find out what information we could provide that would be most valuable to THEM. We also wanted tools to accurately track the information and be able to draw conclusions from the new data that we have without having to go through a lot of gyrations in the analysis.

In my search, I found several really good tools that you’ll see us begin to use, but I want to share the two best that I found with you because I think anyone reading this will be able to use these tools as well and increase the effectiveness of their website. The first is the Ask Database. There is really a lot of genius in this tool. It allows you to question your visitors by asking them a question that they can respond to by choosing a multiple choice answer or by writing in their own answer. The software then analyzes each response and gives you a running total of the most relevant responses or the highest number of repeated keywords through the series of answers. Simply go here and you’ll see what the form looks like when you leave the site. The Ask Database also allows you to customize content by linking to specific pages based on choices your visitor makes. We virtually revamped the content of our online newsletter with information gathered from our readers in just 48 hours using this tool and after we changed the content based on what the clients asked for, we got higher praise (and more of it) than ever before. It also links with Audio Generator to provide audio content that you create as well.

Audio Generator is another very simple tool with unbelievable power. Audio Generator allows you to create audio documents for you website, audio postcards for email and the best part is that the files are not hosted on your site. If you’d like an example of how it works, you can visit this page about persuasion on our website and listen to me being interviewed on the topic of persuasion. Just push the play button at the top of the page and listen. It works well with dialup or broadband.

The great power of Audio Generator is to bring easily accessible voice communication to those people who are most interested in learning more quickly. It is the next best thing to actually being there to talk to the person visiting your site. You can give them about triple the amount of information in a voice recording in the same amount of time they would spend on a page viewing it.

Prospects and website visitors demand more of their experience every day and I believe that tools like these will make small business websites more effective than ever. But maybe the best thing of all is that you don’t need to be a web developer or even particular experienced website editor to make these work, they do all the work for you. If you can cut and paste, you can use Audio Generator or The Ask Database.

What would it mean to your site and your business if your visitor could ask a question and you could personally answer them day or night?

We’re about to find out what it means to us and we’ll share our results here with you.