This is going to add a whole new dimension to blogging, maybe even kill it as we know it today . . . and it is going to give you a whole new, wildly effective way of communicating with your clients.
Podcasting is one of the newest terms floating around the internet and one you'd better learn quickly. I believe this one has some real legs and potential for your busienss. Adam Curry, former MTV VJ created Ipodder software which is basically a news and information aggregator of Ipod podcasts. See How To Podcast For Profit
The way it works is this: basically anyone who has the ability to produce audio can now produce their own radio program or talk show or infomercial and present it to the aggregator for others to find. The aggregator then sends out an RSS feed to all the subscribers letting them know there is new content to download to their iPod or other digital music player to listen to whenever they want. The result is that KOMO in Seattle is now Podcasting some of their stories and rumor is Rush Limbaugh and other talk radio hosts are going to do the same.
The great thing about Ipodder, FeedDemon and Bloglines is that once you subscribe, whenever you connect your iPod or other digital music device, your selected content is automatically downloaded. Now you can listen to your favorite programming whenever you want. You don't have to own an iPod, any digital player or just your PC will do.
So what is important about this? Well, first, your newsletter can now turn into a 10 – 60 minute podcast where you can go into a lot more detail, make it more interactive, have commercials and really communicate with the people who want to hear from you. Setting up your own “radio program” is simple too, the equipment you need to do a high quality job is well under $500.
I’m so confident about this and so sure it will move the bar in marketing that I’m currently completing a free special report about how you can use podcast marketing in your business.
If you’d like more information, please send me an email at firstname.lastname@example.org and as soon as it is available, (a week to ten days) I’ll send it to you.
Not sure? Look at the number of Google results for the term podcasting. In October there were about 8,000 results, now there is well over 130,000. It is an opportunity that is exploding.