Tapping Hidden Markets, Finding New Markets, Identifying New Profit Centers, New Age Profits

It is very interesting how quickly a market comes out of the closet. The movie What the Bleep do We Know was released in small theatres, primarily in the Northwest, but has become a nationwide underdog phenomena in many ways, but possibly the most important thing it did was make a market identify itself to potential entrepreneurs, or maybe several markets.

The emerging markets that are just showing their faces.

1. The first market is those people who had alternative spiritual beliefs but didn’t have a format for discussing them with their mainstream friends without sounding crazy. The movie gave them an outlet. The could talk about physics, quantum physics, and possibility, a science, rather than a New Age belief system or the crystals they have strategically placed around their home. New Age retail has been the biggest winner as a result. (They just don’t know how to maximize their potential)
2. The second market is made up of people who have been desirous of more “spiritual” (not religious) movies and movies with a real message that make you think or cause you to ponder something bigger than the movie itself. Those same people who suffered silently and sometimes secretly, (enjoyed) all the of the big sex and action cinema of today (I’m not being critical, I spend plenty on movies with sex, action, ribald humor) and I certainly enjoy those with a real message.

In my opinion, the mainstreaming of thinking and questioning old beliefs, ideas and institutions will lead to many opportunities for entrepreneurs. The challenge with the New Age movement and associated players is that they have never figured out how to monetize their beliefs or businesses. But it would appear that is changing or that savvy Entrepreneurs are changing it without them.

Savvy marketers and business people are taking note. One such company, Spiritual Cinema Circle, is using the NETFLIX model with a twist, they are sending out limited release full length and short movies with a message, that make you think and feel, that have won awards at film festivals, but that are not likely to see the light of day. Their target market? Those people who loved What The Bleep. And, rather than sending the five or six DVDs they send you back, they just say keep them and they are doing this all for about $20 a month. Everyone should check this site out and see how to quickly take advantage of emerging markets. NETFLIX changed a whole industry, even Blockbuster has a program that allows you to keep your movies as long as you want.

What fringe markets exist in your industry that are about to be mainstreamed? Where aren’t you looking that you should be?

The business acceleration tactic is this: Spend an hour a week exploring, you’ll be shocked at the profit potential you find.

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