This note will be very quick. I just finished reading two great books that I thought you should know about because they'll radically impact your business and profitability.
The first is by well known marketing author Seth Godin and is
called All Marketers Are Liars http://tinyurl.com/dqvw2 . This book is probably one of the best overviews of how to create stories that sell I've read, the case studies and examples are very powerful. What I liked most was that you can apply the principles to any size business.
The second book is Freakonomics http://tinyurl.com/b3k5y . This book is simply one of the best I've ever read about cause and effect of economic issues, but what I really like about it is how easy and fun it is to read. I mean really, who would have ever thought that there was a correlation between the Ku Klux Klan and Real Estate Agents, or the real reason crime dropped in the United States. There are some great insights to how to create a long term shift in consumer behavior here.
Both of these books have impacted my business greatly in one way or the other and I thought you might like to know about them so you can check them out yourself.
If you've already read them or when you do, I'd love to hear what you learned from them and how it will impact your business!