I was recently interviewed by Alex Mandossian on the topic of persuasion during a virtual book tour. You can listen to the interview here, Alex asked some very penetrating questions. There were over 1200 people on this call, it is packed with great insights.
I'm also doing a free teleseminar on Persuasive PR tonight, you can listen in by registering at the Big Seminar website. Registering for the free calls does not obligate you to anything. I'll be speaking live at Big Seminar in November and I'd love to see you there.
For more on persuasion, visit my new site https://www.howtopersuade.com.