Marketing - The Bold Approach Method

More on persuasion vs. manipulation

Trevor writing for the Servant-Leadership blog points out that the the explanation of persuasion vs. manipulation in an earlier post may have left something out in terms of explaining why persuasion works.

He is sort of right, I didn't go into as deep an explanation as I might have in the post and chose to focus only on the idea that persuasion is moving someone to their own best conclusion. This is based on the fact that they've already raised their hand and indicated some interest.

From that perspective, my post was exactly correct. But, to Trevor's point, there is a lot more to persuasion when it relates to people who are no committed or who don't yet know that they have a desire for your product or service.

The first step in persuading someone who doesn't know about you, your product, your service or your opportunity is to become a part of their consciousness and then to persuade them that they need to listen to your message in the first place.

The process for doing that is to, tell a compelling story, initiate curiosity, create exclusivity, all done from the position of being an expert. And, all are done for the purpose of moving those people to come to their own very best conclusion about what they are hearing.

That is persuasion and how it works in Trevor's scenario.

Thanks Trevor!

Three Places You Can Hear Dave Lakhani Speak On Persuasion In November

I'll be speaking in three different persuasion events next month and I'd love to see you there.

The first place I'll speak is BIG SEMINAR November 4 - 6, 2005 in Los Angeles. If you don't know what Big Seminar is, it is the premier online marketing training and networking event that is held twice a year. Before I was a speaker, I attended two times a year because the content was great, but the connections I made and profited from were even greater. You'll want to be there if you can. Here are the details:

http://tinyurl.com/5snnc

The next place I'll be speaking is in Phoenix, AZ on November 7th, 2005 for Shared Vision Network. This event is open to anyone and is a lunch event. This is probably the only event of its kind where you can pay less than $50 to hear me speak. If you are in the Phoenix area, be at this event! You'll find all of the details here:

http://tinyurl.com/9zjtj

Finally, I'm speaking at the premier Influence event of 2005, Harv Eker's Secrets of Influence in San Diego November 10 - 12. I've arranged an unbelivable discount for any of my readers who own my book and want to attend. Almost every big name in influence and persuasion will be there teaching you. To register, you must call 1-888-868-8883 and give them code: 35080. Here are the details:

http://tinyurl.com/7uqjc

There is a great review of my book and some interesting thoughts on persuasion and torture at http://www.corkgraham.com/blogger.html, take a look.

Persuasion training and book review

If you'd like to download and listen, or listen online to an interview on Persuasion that I did with Alex Mandossian, just go here.

Jana Kemp, author of NO! How One Simple Word Can Transform Your Life, and State Legislator, reviewed my book for a newspaper that she writes for. She has some interesting insights and her book has some very detailed information about resisting persuasive attempts. You can read the review here.

While you are here, be sure to visit www.howtopersuade.com, you'll find a lot more persuasion information there.

If you haven't had a chance to grab my new book Persuasion: The Art Of Getting What You Want, just click the title above and see what others are saying on Amazon.