Trevor writing for the Servant-Leadership blog points out that the the explanation of persuasion vs. manipulation in an earlier post may have left something out in terms of explaining why persuasion works.
He is sort of right, I didn't go into as deep an explanation as I might have in the post and chose to focus only on the idea that persuasion is moving someone to their own best conclusion. This is based on the fact that they've already raised their hand and indicated some interest.
From that perspective, my post was exactly correct. But, to Trevor's point, there is a lot more to persuasion when it relates to people who are no committed or who don't yet know that they have a desire for your product or service.
The first step in persuading someone who doesn't know about you, your product, your service or your opportunity is to become a part of their consciousness and then to persuade them that they need to listen to your message in the first place.
The process for doing that is to, tell a compelling story, initiate curiosity, create exclusivity, all done from the position of being an expert. And, all are done for the purpose of moving those people to come to their own very best conclusion about what they are hearing.
That is persuasion and how it works in Trevor's scenario.