Every year at Christmas time I get literally hundreds of preprinted Christmas cards with generic greetings inside from all the companies that I do business with. About every 10th card is the same as the card from another company so I never know for sure which one is from who. Companies send the card to “build our relationship” and in a misguided attempt to initiate the idea of giving to receive. They give me a Christmas card, I feel good about them, I do more business.
And the really bad part (for them) is that it doesn’t do a thing to further our relationship or to initiate any persuasive pattern that could influence me. The one exception is when someone sends a personal card with a personal hand written message, I know that they spent some time thinking about me and what to say. That has some impact.
So, would you like me to give you an exceptional idea that will create tremendous good will with your clients, prospects, co-workers, and all those people who get your yearly Christmas letter?
Give a gift on their behalf to someone else.
Let me tell you what I’m doing this year. I’m giving phone cards to Soldiers who are separated from their families this season so that they can call home. But, I’m giving them on behalf of my clients.
I’m going to completely nullify the effect here by telling you this, but I’m going to donate them in your name too.
See rather than sending a card I know you’ll read over the trash can, I’ll send you an email and let you know exactly how many minutes I donated on your behalf.
Don’t you agree that is a much better idea than sending you a card that you’ll throw away?
I’d really love it if you stole this idea. Buy as many cards as you can afford at Operation Uplink. Operation Uplink is run by the Veterans Of Foreign Wars. I can tell you from my own past experience as a soldier that receiving a gift like this will mean the world to them when they are thousands of miles away from home.
If you can only donate $10, do it and let whoever you are influencing know what you did.