Marketing - The Bold Approach Method

Listen In As I Interview Publicity Expert Jill Lublin Author of Guerilla Publicity with Jay Conrad Levinson - Or How To Promote Your Business Like Donald Trump!

Do you get your fair share of media coverage?

Does Donald Trump?

He knows one thing you don't (until today) - How to use the media to his advantage.

I grilled Jill Lublin, author of Guerrilla Publicity today and I recorded the call for you to hear. In 60 fast paced minutes, Jill shares dozens of techniques that will get the media interested in your business fast.

If you want to learn publicity from an insider, you want to listen to this call, just go to my replay page where you'll find this an other calls that you can listen to for free.

Joe Vitale and Life's Missing Instruction Manual

I just finished reading Life's Missing Instruction Manual by Joe Vitale and it was a wonderful read.

I returned after traveling for over a week and my Amazon box was sitting there begging to be opened. I played with my two year old daughter until she was tired and wanted to go to bed and then watched the new episode of the Sopranos. But as I watched, the Amazon box kept screaming to be opened.

Finally, I did and I pulled out Life's Missing Instruction Manual and started to read . . . and I continued to read non-stop for the next hour and a half, until I was finished with the book and much too soon I might add.

This book is a great collection of insights, wisdom and opportunity from Joe and some very interesting characters from across the globe. I mean really, who would have thought to look to a world famous Blues guitarist for lessons on life . . . and they were great.

Get this book today, you'll enjoy it - a lot.

Selling To Big Companies

Nearly every day I get a call from someone wanting to know how they can sell their products or services to big companies. Almost every time the challenges are the same.

• How do I get a big company to pay attention to me?
• How do I get past the gate keeper?
• How do I get to the real decision maker?
• Should I really start at the top?
• What would make my small company interesting to a big company?
• How do I find out who the buyers are in a company?
• How do I negotiate with a big company?

The list goes on and the challenges are very real. I used to share a lot of ideas and insights until I read Jill Konrath's new book Selling To Big Companies.

Jill's book answers all of the questions about how to sell to big companies and addresses many issues I'd never have thought to cover.

What I really like about the book is that it is not rehashed, warmed over sales advice, it is in the trenches real life strategy and tactics that will work for any business no matter what the size. And, it answers every question I've ever been asked about selling to big companies.

From now on my answer to the question "Can you help me get my products or services in front of buyers at big companies" will be: Start by reading Selling To Big Companies.

This book is so good it goes on the mandatory reading list for all my client's and their sales teams.

Seth Godin Makes A Great Point About Customer Service And Language

I was just reading Seth Godin's blog when I came across his post about can't vs. won't. He makes that point that when you tell a customer, especially a repeat customer that you can't do something, you are really saying that you won't.

He makes a very good point.

When you choose to tell a customer you can't do something, do you really mean that you won't?

And by saying you won't, do you really mean that you don't want any more business from them?

Of course there is a time to tell a customer no and to not give in to their demands . . . and that is also the time that you are willing to tell the customer never come back, we don't want your business anymore.

Again, there is a time for that, but the next time you say "can't" I want you to ask yourself before you say it if you are willing to end a relationship with this particular customer. Is what you "won't" do, worth the consequence.

Customer service in the United States is dying because of company apathy. I'd like to hear what you think we can do about it.