The Reason Your Marketing Doesn't Work No Matter How Funny Or Beautiful It Is . . . And What Propaganda Does

This is a fascinating article over at the Washington Post. While not specifically about advertising, it is a direct reflection of your audience and their reaction to your performance.

Thanks to my good friend Ben Mack of Think Two Products Ahead for bringing this to my attention.

Comments

[Lark]

Dear Dave,

My hat's off to you and Ben for sharing this article.

I thoroughly enjoyed receiving the vibe - that's New Age-speak for telling me about the noise!

It's no wonder we tend to tune out noise - even the so-called good noise - as we have so much noise going on inside our own heads... we must necessarily filter out... the competition from outside... to be heard.

The article you and Ben cite is a perfect illustration of this phenomenon.

It seems much of what we employ as influence and persuasion tactics today must be focused on how it is we can appeal to people's finely-tuned sense of self-centeredness and conscious greed - as most of us are hell-bent on getting heard...

... By that selfish inner chatter... which resides within... all of us.

[Read more at our blog for more...]

Thanks again!

Lark