Seth Godin To Be Interviewed on The Dip His Latest And Maybe Best Business Book Yet

'll be interviewing marketing wunderkind Seth Godin on his new book The Dip on May 10th at 11:00am Eastern, 10:00am Central, 9:00am Mountain and 8:00am Paific. If you've never had a chance to hear Seth, you'll want to be on this call! The call is free for readers of my blog you pay only your own long distance charges. Here are the call in details:

Call in number- 712-338-8900             Caller pin - 4876

If you miss the call you'll find the replay here.

Seth is a busy speaker, but he typically only speaks with private organizations or enormous public events and most people have never had a chance to hear him live. This is that opportunity. Time permitting, I'll take a few questions from the audience for Mr. Godin as well.

The new book is called The Dip - A little book that teaches you when to stick and when to quit. This book is a very fast read but the information is powerful. Seth talks about how knowing what to quit is more important than quitting or blindly charging ahead. He talks about how to create dips that are so large that no one wants try and cross them as your competitor. And, he talks about how to handle the dips in your career or job.

You'll want to be in on this call because there is no way to tell what will happen once Seth and I get started, but whatever it is, it will be expansive!