The Power of Interviews and How I get interviews with superstars like Seth Godin, Bill Bartmann, Tim Ferriss and more

I'm often asked how I get so many phenomenal people to interview with me. In the past year, I've interviewed Billionaire Bill Bartmann, The 4 Hour Work Week's Tim Ferriss and Marketing Wunderkind Seth Godin, not to mention The 48 Laws of Power's Robert Greene.

How it happens is very simple.

I ask.

First I ask who my audience wants to hear from then I ask the people they are most interested in hearing. I do very in depth interviews, I don't play around, if I'm going to have the opportunity to pick the brains of some of the best minds in business today, I'm going to go deep.

I have some of my favorite interviews on my website for you to download at http://www.boldapproach.com/replay. Here is how you can leverage the power of interviews in your market.

First, people who visit your site are looking for information, they are looking for deeper education and they are looking for a real reason to believe that you offer something different. Interviews can help with that.

Second, interviews give you a reason to connect with your audience, you can let them know that they can listen in and even ask questions as you interview the leaders in your industry. You can get a free bridge line for up to 500 people to listen in as you interview at http://www.highspeedconferencing.com or for an extra $4.95 a month you can get even more advanced features including the ability to record (well worth it).

Finally, interviewing gives you the opportunity to connect with and build a relationship with the best minds in your industry.

Start thinking about who you can interview next. Here's my list:

Phillip Kotler

Bill Gates

Chet Holmes

Jay Abraham

Seth Godin (again)

Richard Bandler

Karl Rove

The list goes on.

Make your own list, then, make the call or write the email and ask.

Once you've interviewed someone, be sure that there is a place on your website to archive the interview so more people can listen later.

In a coming post I'll talk about what I do with video that will drive a tremendous amount of new traffic to your sites.