Urban Legends and Marketing - There is a connection

I was recently interviewed for the Contra Costa Times about urban legends and how they spread and why they spread so quickly today.

My answer was quite simple. The internet and people's willingness to pass along things that sound and look amazing. (You can read the whole article here: Can Nessie Survive The Internet)

There is also a marketing lesson there.

People love the spectacular, the plausible, the frightening possibility of what they want to believe.

The very same elements that make myths powerful and persistant are the elements that make your advertising work, your copy more interesting and that gets your customers to spread your message.

You don't have to lie or create something that isn't true.

But you should create your own legend. Watch this short video that explains how at www.realworldbranding.com then get a copy of my book Persuasion: The Art of Getting What You Want and learn how to leverage persuasive storytelling and increase your bottom line right away.

If you don't, aliens with the help bigfoot will surely visit you tonight.

M