Marketing - The Bold Approach Method

Josh Waitzkin Interviewed By Dave Lakhani on Ben Mack's Profitable Magic Show

I just had the opportunity to interview Josh Waitzkin on Ben Mack's Profitable Magic program. It is simply one of the most interesting interviews I've ever done. If you follow the link to Profitable Magic you'll have the opportunity to listen to the interview. I know you'll find it interesting.

I found Josh's book The Art of Learning to be one of the most fascinating reviews of not only learning but the competitor's mindset. Josh plays to win and he is constantly working on improving his game. My question to you is what have you done recently to improve your game? If your answer is "I've been meaning to do something," do this, grab Josh's book, I think you'll find it to be one of the best books you've read in a very long time. Or just listen to the interview, I know it will inspire you to improve, it sure has inspired me.

Zappos Gets It or How To Create An Amazing Customer Experience

Marketing and business writers like Seth Godin, Tom Peters, Kevin Hogan and I regularly report on experiences with companies that just make you shake your head in amazement (and rarely the good kind. On Seth's blog today, he points to a site where someone memorialized their experiece with Zappos, the online shoe sales company. The blog post about the Zappos experience is very touching and a must read.

One of the most read posts on my blog is about how I was terribly mistreated at Best Buy. Best Buy still doesn't get it. Zappos on the other hand does and they did a lot of things right.

1. They recognized that a customer was important to them and they treated them like a valued friend, not a number.

2. The organization empowered their team to take actions that support customers and build brand. I'm confident not to build brand but to build relationships and because they understand that sometimes support comes from the most unexpected places in a time of need. Russell Friedman at The Grief Recovery institute will love this story.

3. They understand that marketing is about impressions . . . not multiple impressions in multiple media, but a single, highly charged emotional impression that stays with the customer forever. While I agree with Seth that Zappos didn't do this for the PR it will generate, look at the amount of PR it has already generated. Seth's blog, now mine and how many more before the end of the day . . . and the month.

I've never purchased shoes from Zappos but I'm going shopping right now because I can't wait to see what my experience is like with a company that is obviously obsessed with doing the right thing.

Congratulations Zappos! Keep setting the pace, one company at a time we can bring back service, relationships and marketing that makes good sense.

The 12 Month Internet Millionaire and Russell Brunson's IM Myth Report

I just listened to a 6 hour seminar from a 28 year old guy who made over $100 million dollars (yes ONE HUNDRED MILLION) in 23 months marketing a product that sold for just $60.

Do you think that someone who knows how to sell that much product could teach you something about selling what ever it is that you are selling?  I won't even answer that question...

This seminar has just been compiled into a 6 hour audio course that you can get today for $997...  $497...  $297...  $197...   nope... even lower.  You'll have to click here to see:

The 12 Month Internet Millionaire

Joel Bauer Interview - Profit Point Australia Training

I wanted to interview Joel Bauer live before he left for a whirl wind tour but was unable to schedule a time that we could both connect as I'm leaving for Europe the same time he leaves. So . . .

I got Joel to give me an exclusive 3 hour interview that he did with Travis Miller and Jimmy Vee, it is intense and Joel holds nothing back. You can download the interview by right clicking here and choosing "Save Target As" to save the file to your computer. Joel normally charges $500 for this three hour training so I don't know how long he'll let me keep it up here for everyone to see.

Joel is going to be offering his Profit Point live training in Melbourne, Australia (he promised he'd never do it in the United States again) November 23, 24, & 25. You may not even be able to get into Joel's training, he only accepts a very limited number of people who want to be the best platform closers in the world.

If you have a book, want to make money from the stage or if you want to be the most persuasive communicator possible you need this training. Joel is the only person I've actually paid for training in the past several years. His insight into crowd control and buying behavior is better than anyone bar none. I go to all of his trainings and if I can arrange my speaking schedule I'll be in Melbourne as well.

I know what you are thinking, Melboure is an expensive flight. Well, I'll make that easy as well, if you want to attend, I'll pay you USD $1500 towards your airfare and hotel to attend the event. Bascially what I'll be doing is surrendering the affiliate commission that Joel would normally pay me for referring you. I'll only pay you the $1500 after you've completed the event. If you choose not to complete the event for any reason, I will not pay you the $1500. But, if you attend, consume the information and you are sure to let Joel know that I sent you, I'll help pay for your transportation and room.

In the audio you are downloading you'll hear some websites to sign up for an event DO NOT GO to those websites, they won't help you. The only way to get considered for this event is by calling 208-323-2653 x807 and leaving a message for me so I can personally introduce you.

If you've never experienced Joel Bauer before, download the video right now and see who you are about to learn from. Even if you don't go to the training, this is three hours of some of the most intensive marketing training you'll ever receive in a downloadable format online.

The IM Myth and A Powerful Overview of Internet Marketing

A couple of days ago I wrote a post telling you about The IM Myth. The report is an expose on Internet Marketing and what the next version of Internet Marketing Profitability will be. Since I wrote that post, the report has been downloaded over 15,000 times! I strongly recommend that you read it if you haven't already. But, over on Seth Godin's Blog, I found a very cool free resource for people who want a detailed overview of how internet marketing works, there is nothing to buy, it is just one of the most comprehensive, linked mind maps I've ever seen. I know you'll enjoy it.

Joint Venture and Upsell Marketing Thai Style

I'm on my way back from Malaysia with a stop over in Thailand where I learned some interesting approaches to marketing and joint venture marketing from a private car operator that I hired. It was interesting to watch their approach. They told me that they wanted to take me to see The Golden Buddha so I said sure, I get there and the entry fee is about .75 cents which is cool. They then ask me if I want to go see The Reclining Buddha next or the massage/sex tour. I tell them in no uncertain terms that I'm not interested in the massage/sex tour. They say ok and we go to The Reclining Buddha, the entry fee is about $2.00, again no problem. They are incredibly hurried and want me to get through the temple quickly but I wanted to take pictures and check out the grounds. My driver and translator followed me and asked if I wanted to go to the river trip next or the massage/sex tour. Again I said no massage/sex tour but was game for the river trip.

Russell Brunson The Internet Marketing IM Myth Report

Any of you who have been following information marketing on the internet for long know that there are some real holes in the theory. Sure, some people have made loads of money but most people don't.

Russell Brunson has released a new free report called The IM Myth or The Internet Marketing Myth report that reveals why people don't make as much as they should online. I strongly encourage you to grab a copy of the report right away and consume it, it will be one of the most productive things you'll do today.