I just tried to get some information to enroll my daughter in a Montessori school in Meridian, Idaho (New Way Montessori) and the owner (or at least the person answering the phone with the same first name as the owner) did exactly everything she could to get me to NOT buy from her.
If your prospects experience doesn't meet the expectations set by your advertising, you begin the destruction of the effectiveness of the ad that got them there (in this case, I found them in the phone book and looked them up on the web). So you spend a lot of money to get a prospect and then systematically destroy the effort by the experience.
Ask yourself if you are making any of the mistakes this business owner made.
I called and asked if I could get more information and she said yes . . . good start. "Do you have a language program?" No, ok, not a deal breaker, I can send my daughter to another language school part time.
I asked about pricing since I couldn't find it on the website. Her immediate answer, "you can come in and pick up a price sheet." I said no, I'd like to find out about pricing from her.