Tom Petty, Superbowl Ads, The Book That May Just Save Your Life and Making Money Online

On Sunday like millions of others I watched the Superbowl and it was actually kind of cool and revealing at the same time. It was cool because there was a little pool at the party we were at and my wife won the first quarter, my 3 year old daughter won the next two quarters and I won the last quarter!

But, during the halftime show, I said wow, Tom Petty looks a lot better with a beard, I wonder how long he has had it. My brother in law who is 16 (there are 21 years between he and my wife) says "Tom Petty has always had a beard." I didn't know whether to feel old or just out of the loop . . . so I chose the latter.

Superbowl Ads

This year was one of the weakest ad years I remember. The standout ad as most previous years was E*Trade my favorite was the baby with the clown. (Click to see the ads on Youtube). As Blaine Parker, Adman extrodinaire pointed out, they do a phenomenal job of actually selling their product and entertaining rather than just trying to make you laugh. The baby and the clown ad definately did both.

The Book That Could Save Your Life

Dr. Don Kennedy isn't your average family practitioner, he works with the elderly, many of them ready to die and he does something probably no other doctor does. He asks them what is the one thing you wish you'd have done but didn't and why didn't you? What kept you from doing the thing most important to you?

Many have very interesting responses and as you might have suspected, none of them are "I wish I'd have worked more." But almost all of them have a series of excuses and habits that kept them from getting what they want. Dr. Kennedy lays out a very simple process for defeating what he calls "Babbits," those things that keep you from having all you want right now. They keep you stressed, addicted, depressed, overweight, overworked and on the fast track to an early and unfulfilled death. His process is simple and direct and you will create change in your life. This book is less than $10 and will likely be one of the most memorable books you'll read. I loved it. And, I'm using it to identify and make some very impactful changes in my life. Now that I have a daughter, I'm comitted to extending my life as long as I can and filling it as full as I can with shared experiences with her.

What is the one thing that you want to live one more day, one more month, one more year for? What is holding you back?

Making Money Online

I was recently interviewed by Erik Stafford along with 28 other successful entrepreneurs about the one thing that we did in the last 12 months that made us the most money. I was very revealing and from what I've seen so far so has everyone else. Erik will give you my interview and any other four (or five if you don't want mine) interviews you want free. You can get them here.

Do me a favor, in the comments section below, let me know what is the one thing in your life that you'd like to change but haven't yet and why, I'm going to try and get Dr. Kennedy to repond to your coments.

Comments

[Steve Markowski]

Dear Dave;

It's a continuing struggle to let the interesting, but less important, stuff pass and laser focus on the IMPORTANT stuff. Tools like Simpleology and the Power of an Hour help, but the inquiring mind demands a varied diet.

At 62, it's becoming clearer every day that's there's just not going to be enough time to do it all.

Thanks for all you do.

Love to all.

Steve Markowski

[Tim O'Keefe]

My favorite Ad was the NFL ad, where the big NFL guy meets the Big bag boy at the market. I thought it was cute but was also inspiring.

What do I wish I could change?
TO have more impactful time for family.

[Gonzodex]

Was really glad to see Tom Petty on the show, even if he only did one verse from 'Runnin' Down a Dream'...I was playing along with my guitar, following lyrics and finally realized he wasn't going to actually play the whole song. Sheesh.

One thing I'd like to change: Figure out how the heck to convert more website visitors to become clients. I can do almost everything else: create products, do the audio, video, writing, etc....but struggle to follow all the insane metric tracking that I'm told we should all do. And of course do it all on a low budget (until sales finally kick in). I think I have a great message, but have trouble getting it in front of the people that can most benefit from it.

http://CommunicationSteroids.com

Cheers!

Tim 'Gonzo' Gordon

[Craig]

My 1 thing to change:
Quit my job and start my own business. I know this is a common one. I've been stuck in the paralysis of analysis for the past 3yrs probably and can't decide on which of my ideas or passions to persue. I enjoy reading all the great books and blogs out there, but I think I let myself get "blogged down" instead of taking action. I can't decide which idea to go with that I won't want to quit and that would actually generate a decent income. I have started little mini-fires here and there, but have not made it a priority. I think one of my main problems, like others, is that my current job is too damn comfortable with a decent income and benefits and too easy to want to quit, even though it's not overly fulfilling. I also want to make sure I don't become a slave to a computer or become my own worst boss. Tim Feriss' 4HWW was great, but I'm not keen on settling for a "muse" that makes money that I don't really care about. What do you think?

I will definitely check out Kennedy's book. Sounds epiphanous (is that a word?) I can totally relate to you, having a 3yr old daughter myself (and a 1yr old & another on the way). That's also part of the reason I feel guilty spending time researching and working on business ideas in my free time outside work, when I should be spending more time with family.

Re: recent post on your website/blog redesign, the only thing I would change is to make your audio interviews easier to find (that's how I found you...via Google). You have heeps of great interview replays, but I don't see a link to them on your main page...or am I out of the loop? Otherwise, I think it works fine.

Also, I'd love to support your Amazon affiliate links, but unfortunately they charge us Canadians shipping & duties if we don't go through the Cdn site (amazon.ca). I've never seen affiliate links for us Canadians (or other countries) for Amazon or other multinationals, but it might be worth looking into. Similarly, I didn't get to see the "good" Superbowl ads due to simulcast broadcasting here in Canada. Atleast we have a fairly decent healthcare system I suppose.

Keep on runnin' down a dream Dave. Great stuff.

[Dr. Don]

Thanks for posting the information about may book. It was written out of 25 years of trying to treat people who have let the vague habits of early life define their health, happiness, and longevity.

I encourage you and everyone to make it required reading for everyone who you know struggles with a 'Babhit' that forces then down a life path they never wanted to go.

It's late and it's time and you and I know it!

Dr. Don

[Dr. Don]

Thanks for posting the information about my book. It was written out of 25 years of trying to treat people who have let the vague habits of early life define their health, happiness, and longevity.

I encourage you and everyone to make it required reading for everyone who you know struggles with a 'Babhit' that forces then down a life path they never wanted to go.

It's late and it's time and you and I know it!

Dr. Don
www.bahbits.com
www.bahbitcommunity.blogspot.com

[marsha]

Hello there Dave,

Very Interesting topic.
I am here to thank you for the very useful
emails on "20 ways to increase your biz"
I will certainly use those ideas you have shared with me.

Thank you so much, I appreciate it very much.

All the best,
Much peace!

Marsha Anderson

[Rona Dahlgren]

I had always heard from "friends" that I would regret not having children of my own, regardless the circumstance. I am now blessed to have a wonderful grandson, a kind and beautiful stepdaughter, all because i met my incredible husband. Life is all about choices. I would not change a single choice because it brought me here.

[Peter]

One thing to change would be more focused activity and applying all my knowledge rather than intellectualising. http://www.salesdnaltd,com/blog