I read very few sales authors any more because most of them don't know what it means to sell, they simply regurgitate outdated information.
John Klymshyn is different, he is a real sales guy and a deep observer of the human condition as it relates to sales. He is someone who slugs it out in the trenches just like you and me and knows how to help you sell more. He's also a darn fine writer. His books are the only ones I continue to buy in the genre. His book How to Sell Without Being a Jerk is a must read in my opinion. But, listen to me interview John and decide for yourself.
I'm interviewing John today, Friday, March 7th at 1:00pm Pacific/4:00pm Eastern. You don't have to sign up or sign in, just dial in here: Call is complete, right click the link below and choose "save target as" to download the mp3 and listen to it.
You'll laugh, you'll learn but most importantly you'll walk away with hard sales skills you can use right now. Best of all, we aren't selling anything . . . of course I want you to get John's book and I'll tell you so, but nothing else . . . and that is either refreshing or shocking, depending on the kind of salesperson you are!
I'm not sure if John will allow me to record the call, but if he does, you'll be able to refer back to it at my replay page by the weekend.
This is a great call. I love the focus on asking questions that get the prospect to be the leader.
Ronda
Posted by: The Story Lady | March 07, 2008 at 02:46 PM
Dave,
Great call with John K. I listened in the car and now I am putting together my "20-Call Burst" for tomorrow. That sounds like an excellent strategy for jump-starting the day, and also fits in well with your strategy of "Fearless Focus" as you describe so well in your book Power of An Hour.
Thanks for posting the great interviews on your blog!
Posted by: Rob Northrup | March 09, 2008 at 07:48 PM