Marketing - The Bold Approach Method

The Secret Language of Business and an Interview with Dr. Kevin Hogan

I'm going to be interviewing Dr. Kevin Hogan one of the nation's
leading experts on Influence and Persuasion on The Secret Language
of Business. You can download the interview here (right click and choose "save target as."

The interview will happen Tuesday, April 1st,2008 at 9:00am
Pacific, 10:00am Mountain, 11:00am Central and Noon Eastern. No sign
up necessary, just use the dial in info below:

Dial in: 605-475-8590
Pin: 5594763

The topic comes from his new book called appropriately, The Secret
Language of Business. I'm including an article below from Dr. Hogan
for your preview. And, please grab a copy of The Secret Language of
Business today at Amazon http://tinyurl.com/2nfegp
then email your receipt to slb@kevinhogan.com and he'll send you a
bunch of additional training assets just for getting the book today.

Here is the article from Dr. Hogan, I think you'll find it very
insightful:

The Secret Language of Business is Nonverbal Communication.

Do not confuse Body Language with Nonverbal Communication.

Body Language is just what the phrase implies.

Nonverbal communication includes body language but includes all the
far more important aspects of communication.

The least important elements in communication and selling are words
and body language.

Far more important are the context a sale is being made within. That
context includes both the meeting, the meeting place, the perceptions
of the person's name, the perception of the company the salesperson
works for, the perceived authority and status of the sales person and
all of the same perceptions from the salesperson's point of view,
about the customer.

And there is more.

How To Sell Without Being A Jerk

I read very few sales authors any more because most of them don't know what it means to sell, they simply regurgitate outdated information.

John Klymshyn is different, he is a real sales guy and a deep observer of the human condition as it relates to sales. He is someone who slugs it out in the trenches just like you and me and knows how to help you sell more. He's also a darn fine writer. His books are the only ones I continue to buy in the genre. His book How to Sell Without Being a Jerk is a must read in my opinion. But, listen to me interview John and decide for yourself.

I'm interviewing John today, Friday, March 7th at 1:00pm Pacific/4:00pm Eastern. You don't have to sign up or sign in, just dial in here: Call is complete, right click the link below and choose "save target as" to download the mp3 and listen to it.

You'll laugh, you'll learn but most importantly you'll walk away with hard sales skills you can use right now. Best of all, we aren't selling anything . . . of course I want you to get John's book and I'll tell you so, but nothing else . . . and that is either refreshing or shocking, depending on the kind of salesperson you are!

I'm not sure if John will allow me to record the call, but if he does, you'll be able to refer back to it at my replay page by the weekend.