I'm going to be interviewing Dr. Kevin Hogan one of the nation's
leading experts on Influence and Persuasion on The Secret Language
of Business. You can download the interview here (right click and choose "save target as."
The interview will happen Tuesday, April 1st,2008 at 9:00am
Pacific, 10:00am Mountain, 11:00am Central and Noon Eastern. No sign
up necessary, just use the dial in info below:
Dial in: 605-475-8590
The topic comes from his new book called appropriately, The Secret
Language of Business. I'm including an article below from Dr. Hogan
for your preview. And, please grab a copy of The Secret Language of
Business today at Amazon http://tinyurl.com/2nfegp
then email your receipt to firstname.lastname@example.org and he'll send you a
bunch of additional training assets just for getting the book today.
Here is the article from Dr. Hogan, I think you'll find it very
The Secret Language of Business is Nonverbal Communication.
Do not confuse Body Language with Nonverbal Communication.
Body Language is just what the phrase implies.
Nonverbal communication includes body language but includes all the
far more important aspects of communication.
The least important elements in communication and selling are words
and body language.
Far more important are the context a sale is being made within. That
context includes both the meeting, the meeting place, the perceptions
of the person's name, the perception of the company the salesperson
works for, the perceived authority and status of the sales person and
all of the same perceptions from the salesperson's point of view,
about the customer.
And there is more.