Right now Adobe is doing something remarkable. They are giving their Adobe Flex 3 product to any unemployed developer who wants it as long as they don't transfer the license to anyone who they get employed by and that they are using it to improve their skills. If it stopped there this would be a great idea, but it doesn't. They then go on to say that you also may not use the software in any commercial venture. And that is where the opportunity goes horribly wrong. Giving away a $699 piece of software to help out people with their skills etc., is a brilliant and very charitable move on the part of Adobe. But, stopping people from actually making a living by creating something they can sell is just not that smart. I know, they want people to pay for the software if they are making money . . . and they will when they need the upgrade.
Adobe, great work, but go the extra step, encourage entrepreneurship, encourage independence, let people create projects they can sell and become financially stable so that they can buy more of your software, you've taken the hard step of creating some massive good will and loyalty, give them the chance to reciprocate after they make some money!
And, what a great PR and Marketing opportunity as well. This is a great example of how you can leverage something that doesn't cost you that much (the cost of actually producing the software is fairly low) into a great message that the media will love. If Adobe were simply to put out a media release and leverage their PR team to say "We are doing out part to end unemployment, increase vital programming skills for unemployed tech workers and encouraging the creation of jobs through entrepreneurship, they could be a thought leader and a brilliant example for everyone else.
Still, even dropping short of brilliance, I'm thrilled to see Adobe take this very progressive step.
Adobe, great work, but go the extra step, encourage entrepreneurship, encourage independence, let people create projects they can sell and become financially stable so that they can buy more of your software, you've taken the hard step of creating some massive good will and loyalty, give them the chance to reciprocate after they make some money!
And, what a great PR and Marketing opportunity as well. This is a great example of how you can leverage something that doesn't cost you that much (the cost of actually producing the software is fairly low) into a great message that the media will love. If Adobe were simply to put out a media release and leverage their PR team to say "We are doing out part to end unemployment, increase vital programming skills for unemployed tech workers and encouraging the creation of jobs through entrepreneurship, they could be a thought leader and a brilliant example for everyone else.
Still, even dropping short of brilliance, I'm thrilled to see Adobe take this very progressive step.
Well said.
Posted by: Lana | April 22, 2009 at 06:26 AM
This is a great example of how you can leverage something that doesn't cost you that much...
Posted by: Affiliate Marketing Network | May 20, 2009 at 09:36 AM
Still, even dropping short of brilliance, I'm thrilled to see Adobe take this very progressive step.
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