I'm very excited to announce my new book How To Sell When Nobody's Buying and the associated website www.howtosellwhennobodysbuying.com. This is a book over two years in the making. I've been researching what has changed with the change in the economy and the wholesale destruction of many industries. This book is the result of that research and is packed with the tools you need to understand today. See, something big happened over the last two years.
Selling Changed and nobody told the salespeople.
Selling the way you've always sold and using the tools you've always used simply doesn't work any more. You can't embrace a market and buyers who have fundamentally shifted their thinking with old tools and old techniques. You must use new tools and this book reveals exactly what you must do today, in a very inconvenient economy to continue to sell.
Here's a little of what you'll learn:
- The new buyer psychology, how the recession, online ADD, over communication and deceptive selling practices have changed the way buyers think about sellers in a very fundamental way and what you must do to have a chance to sell to them.
- Where the buyers are now, they aren't where you've traditionally found them.
- Why every salesperson, entrepreneur, and marketer must have and manage a personal brand. Without it in this market, you're dead.
- The role social media plays in in your buyers buying decisions and where it is impacting the buying cycle
- How to be seen to sell
- How to sell more by not leaving the office
- Plus much more
You can read a chapter of the book here
I've got a lot of free gifts and bonuses when you buy the book and probably the most valuable is The Bold Approach Leads Machine which is a free web2.0 powered contact manager and lead exchange system that allows you to get qualified leads from salespeople working in the account already who are non-competitive to you. This is one of the most advanced systems I've ever seen and is powered by MyWayInteractive.com. Watch the videos on the page, I think you'll be amazed at the power of the machine and there are literally thousands of leads already in the machine. You simply need to buy the book and sign up for your free account.
I look forward to hearing how you enjoy and implement the information in the book.
What a super launch! I am seeing this book everywhere I look this morning! Congratulations!
Posted by: Joan Adams | June 09, 2009 at 04:27 AM
Hi Dave,
Your quote: "A mistake many sales professionals make is asking this question, “what can I sell to people who have money to buy today?” The question they should be asking is “how do I find the people who have a need and a capacity for buying the product I have to sell?” ...
I was just saying to my husband this morning- I'm busier than ever with a waiting list of patients. (http://www.TheDiamondMethod.com) Why? Because there ARE people who need my services, I just know how to find them (or they find me) AND I solve their problem. In my case, it is literally a physical "Pain" problem!
Anyone can do it- it just takes work.
Good luck on the book- looks great!
Posted by: Irene Diamond, RT | June 09, 2009 at 05:23 PM
After your last book Dave I'm really looking forward to reading this one from you. Can't wait for Amazon to ship it. :)
I look forward to tweeting and blogging about it after reading it.
Take care Dave.
Posted by: Timothy Carter | June 09, 2009 at 07:32 PM