If you are a small business owner or do marketing for
small businesses chances are you've heard of YELP
or been yelped.
Love or hate the reviews that customers put up, you must
know how to handle the reviews when they come and you must be proactive in
getting your customers to give you good reviews (particularly since Google is
talking about buying YELP, which will have even greater impact on local search
for your business).
Inc. Magazine did one of the best articles I've yet seen
on YELP, how they work, and demonstrated in detail what NOT to do if you get a
review you don't like. You'll find the article on INC's website.
If you have friends who own businesses, do them a favor and give them a review and ask them to do the same for you. If you don't have a YELP account, set one up by going to Yelp.com and while you are there if you feel like it, invite me to be one of your YELP friends so I can see what you are reviewing. The link to my profile is here.Yelp is NOT another social networking site like Facebook or Twitter that will consume a lot of your time. It IS a site that is to be reckoned with if you own a small business and you need to be on top of what people are saying about you now. It will also play a larger and larger role in local search. Ignore it at your own risk.
It also offers you great marketing opportunities when
used properly I'll cover that in more detail in the near future.