One of the best books of all time is a book by Joe Sugarman called Triggers. I wouldn't part with my copy for anything, it is one of the best books written on influencing behavior I've seen.
Welll, a while back Joe broke down 29 Triggers over 4.8 hours, he talked about how he's used them to sell millions of pairs of BluBlocker Sunglasses and he talks about exactly how you can apply them.
And he did it for free.
He has graciously made that recorded event available to you and me again for free. You can listen online or download it, it is up to you.
I can't recommend this resource enough. Get your copy and listen to it at least once a month, I do and I re-read the book once a quarter. It is that good.
I tried to listen to the audio, but the link only took me to a sales page. I would love to hear it if it's still available.
Posted by: Ginny Dye | August 23, 2011 at 04:42 PM
i would love to take a DOSE of it once in a week, a month is way more time to wait for.
~Aansy Stone
Posted by: Taxi Advertising | November 29, 2011 at 06:43 AM
sounds like a really good review. i should check it out. thanks.
Posted by: packaging machine | January 10, 2012 at 12:45 PM