Marketing - The Bold Approach Method

Bold Approach Named to Bestselling Author Seth Godin’s 2004 Bull Market Directory

Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of Bold Approach, Inc. in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Bold Approach, Inc. and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).

“Bold Approach has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. Bold Approach, Inc. has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

Be sure and download you FREE COPY of this book by clicking here.

Making Marketing Work - How And What Your Customer Thinks About Marketing

J. Walker Smith, President of Yankelovich Partners knows a few things about marketing that you don’t . . . but that you should. Here is what Mr. Smith said at the American Association of Advertising Agencies
“It's not that marketing is no longer effective, it's that current marketing strategies are based on a marketplace and a consumer base that are not what they used to be. So the rising cost to be effective in the face of growing consumer resistance is lowering marketing productivity. The solution includes Precision (talking to the right people), Relevance (making sure your message resonates), Empowerment (putting the consumers in control), and Reciprocity (delivering value in all interactions).”
Mr. Smith further shared the following research that shows:

• 60% of consumers have a much more negative opinion of marketing and advertising now than a few years ago
• 61% feel the amount of marketing and advertising is out of control
• 65% feel constantly bombarded with too much marketing and advertising
• 53% of consumers polled said that spam had turned them off to all forms of marketing and advertising
• 36% of consumers polled said that the shopping experience is less enjoyable because of pressure to buy
• 53% said that for the most part, marketing and advertising does not help them shop better.

We’ve talked about relevancy here a number of times and this clearly points to the fact that you must be more relevant, more genuinely compelling and more intensely concerned about the customer experience than ever before.

Here are some additional interesting facts:

• 59% feel that most marketing and advertising has very little relevance to them
• 64% are concerned about practices and motives of marketers and advertisers
• 61% feel that marketers and advertisers don't treat consumers with respect
• 65% think there should be more limits and regulations on marketing and advertising
• 69% are interested in products and services that would help them skip or block marketing
• 33% would be willing to have a slightly lower standard of living to live in a society without marketing and advertising

Does it amaze you as much as me that 1/3 of the American population would be willing to have a slightly lower standard of living in order to live in a society without marketing and advertising. That is truly telling. It also explains why your advertising and marketing isn’t working.

If you want to know what to do to make your marketing and advertising work, I suggest you spend three days with us in August learning the latest and best techniques for making marketing work. Here’s how.

The Birth, Training and Evolution of the American Salesman!

This is an exceptional article on the history of salemen as well as their changing image. The article correctly concludes that Salemen not only feed America's thirst for consumerism but shape it. This is an exceptional read!

Free Training! 16 Week Live Sales, Marketing, Advertising and Public Relations Course

The first quarter has just finished up and what better way to finish out the half than to attend a FREE marketing seminar with Dave Lakhani & Steve Watts. In conjunction with Sean D'souza, we are putting on a free marketing training, one hour a week for 16 weeks. This is your chance to learn how to set your sales, marketing and profitability on fire!

Join us by going to Bold Approach and arrowing down until you see the graphic that says LA Masterclass and click there to sign up or if you want you can just go there now.

Join Steve, Sean and Dave as we show you technique after technique, no holds barred, no questions unanswered how to grow your business. This will not be one of those "loosely disguised" sales calls, it will be pulling your business up to the pump and filling it with racing fuel. You and your business will be forever changed.

If you know anyone else that should be signing up, send them here now because once all of our "seats" (phone lines) are full, we can't take anymore and will shut off the link. As of this writing we have signed up 300 people in under 48 hours. We only have room for about 600. So as you can see, this will fill up fast. Try the link, if it doesn't work, we are full. In the meantime, we are looking forward to meeting you on this profit building tele-training.

P.S., to our knowledge NO other marketing organization has ever given away this much information in this format for free. This is a marketing test that we are conducting and we will share the results after the 16th week.

Three More Great Marketing Sites

More and more marketers are understanding the power of the blog which we've discussed off and on here and through special reports give to readers who sign up for our Bold Insights from Bold Approach newsletter, when you click the link the sign up box is in the top right hand corner.

If you don't already understand why you should have a blog, either contact us with the question in your headline "Why have a blog" and buy this audio book, by Dave Young, easily one of the best investments you'll make (you won't believe the price).

Here are three more awesome blogs:

Michele Milller - WonderBranding

Sam Decker - Decker Marketing

Duct Tape Marketing

Enjoy!