My Photo

Become a Fan

« More on persuasion vs. manipulation | Main | Marketing With Christmas Cards, Another Marketing Myth »


Kamyar Shahmohammadi

Nice article. I agree with your general advertising recommendations, however, I think Google and Yahoo are too over-hyped. There are better alternatives such as which allows for more cost effective options. Here is how:
- Cost-Per-Click (CPC)
You pay only when a user clicks on your listings on Snap.

- Fixed-Cost-Per-Action (FCPA)
You choose a fixed amount and pay only when a consumer completes the specific action(s) you want: purchases a product, registers for a service, etc.

- Variable-Cost-Per-Action (VCPA)
You choose a fixed percentage of purchase price and pay only when the item is sold to a customer from Snap.

I think they offer more bang for your buck.

The comments to this entry are closed.